A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies

Hsin-Hung Wu, Yung-Tai Tang () and Jyh-Wei Shyu

Quality & Quantity: International Journal of Methodology, 2010, vol. 44, issue 6, 1207-1218

Keywords: Importance-performance analysis; Benchmarking; Key success factor; Marketing strategy (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s11135-009-9262-7

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