The effects of applying a hybrid method with a macro–micro approach for market research in the telecommunication industry

Chen-Ju Lin (), Ci-Rong Li () and Chih-Peng Chu ()

Quality & Quantity: International Journal of Methodology, 2011, vol. 45, issue 4, 829-843

Keywords: Hybrid method; Pragmatism; Macro level; Micro level; Telecommunication industry (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/s11135-010-9374-0

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