The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design

Natalia Vila () and Inés Kuster ()

Quality & Quantity: International Journal of Methodology, 2012, vol. 46, issue 1, 117-136

Keywords: E-commerce; Web site manipulation; Small companies; Buying intention; Clothing industry (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s11135-010-9332-x

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