Humor roles of females in a product color matrix: a qualitative conceptual development

Chyong-Ling Lin (), Jin-Tsann Yeh () and Wen-Chi Lo

Quality & Quantity: International Journal of Methodology, 2012, vol. 46, issue 1, 365-370

Keywords: Humor mechanisms; Female role depiction; Product types; Advertising appeal; Product color matrix (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11135-010-9371-3

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