Value-creating functions, satisfaction and loyalty in business markets: a categorical variable approach using a robust methodology under structural equation modeling

José Sánchez (), Maria Santos Vijande () and Juan Gutiérrez ()

Quality & Quantity: International Journal of Methodology, 2012, vol. 46, issue 3, 777-794

Keywords: Value-creating functions; Satisfaction; Loyalty; Business marketing; Categorical variable approach; Robust methodology under SEM (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11135-010-9413-x

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