An assessment of equivalence between Internet and paper-based surveys: evidence from collectivistic cultures

Jiaming Fang (), Chao Wen () and Victor Prybutok ()

Quality & Quantity: International Journal of Methodology, 2014, vol. 48, issue 1, 493-506

Abstract: Little research exists that addresses the equivalence in collectivistic cultures of paper- versus Internet-based surveys. This study addressed this gap and examined the measurement equivalence of individual innovativeness scales between Internet surveys and paper-based surveys within a collectivistic culture (with China serving as our example). The study analyzed and compared survey data from both paper and web-based surveys using confirmatory factor analysis. The assessment of invariance included the levels of configural, metric, scalar, and covariance invariance. The means and variance of latent variables were also compared. The results show that measurements are invariant at the two levels (configural and metric), and the covariances between latent variables are also equivalent, but the mean and variance differences of latent variables are apparent. The results indicate that when conducting research in collectivistic cultures and collecting data from distinct survey modes, researchers should concern themselves with the potential of extreme response patterns and the inclination of social desirability responding, as well as considering the measurement invariance across survey modes. Copyright Springer Science+Business Media Dordrecht 2014

Keywords: Web survey; Mixed-mode survey; Response biases; Collectivistic cultures; Measurement invariance (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1007/s11135-012-9783-3 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:qualqt:v:48:y:2014:i:1:p:493-506

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/11135

DOI: 10.1007/s11135-012-9783-3

Access Statistics for this article

Quality & Quantity: International Journal of Methodology is currently edited by Vittorio Capecchi

More articles in Quality & Quantity: International Journal of Methodology from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().