What factors influence national image in disaster reports? Evidence from China

Ke Xue, Yuanbing Deng () and Shuyao Wang

Quality & Quantity: International Journal of Methodology, 2015, vol. 49, issue 3, 1257-1265

Abstract: In recent years, terrible natural disasters erupt frequently on a global scale, and many countries attempt to create positive national images through disaster reports. However, there is no systematic evaluation model to measure whether the national image is successfully shaped through disaster reports. With the method of expert interviews and surveys, the study defined several levels of the primary factors that affect national image in disaster reports. In addition, using the method of analytic hierarchy process, we established the national image theoretical evaluation model in disaster reports, and determined the evaluation index weights. Copyright Springer Science+Business Media Dordrecht 2015

Keywords: Disaster reports; National image evaluation; Analytic hierarchy process (AHP) evaluation model and index system (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/s11135-014-0048-1

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