Evaluating the criteria of social media network users

Chen-Yu Lin () and Enmi Chung

Quality & Quantity: International Journal of Methodology, 2015, vol. 49, issue 5, 1802 pages

Abstract: This study aims to apply analytic hierarchy process method by surveying social media network (SMN) users to identify the importance of four major criteria and 16 sub-criteria. This research interviews SMN users who have experienced in using Facebook, Twitter and Pinterest. The result shows that social-integration plays an important role for Facebook users, whereas self-integration plays critical role for Twitter and Pinterest users. By identifying the most essential criteria, self-integration is the most essential criterion whereas social-interaction is the least important criterion identified for SMN users. The results can be reapplied for future update SMN sites for evaluation to deliver a new market analysis and to gain competitive advantages. Copyright Springer Science+Business Media Dordrecht 2015

Keywords: Social media network; Social network; Analytical hierarchic process (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:qualqt:v:49:y:2015:i:5:p:1791-1802

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DOI: 10.1007/s11135-014-0055-2

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