Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain

Blanca de-Miguel-Molina (), Vicente Chirivella-González () and Beatriz García-Ortega ()
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Blanca de-Miguel-Molina: Universitat Politècnica de València
Vicente Chirivella-González: Universitat Politècnica de València
Beatriz García-Ortega: Universitat Politècnica de València

Quality & Quantity: International Journal of Methodology, 2016, vol. 50, issue 6, No 23, 2766 pages

Abstract: Abstract This paper analyses the philanthropic behaviour of companies listed on four stock markets: the IBEX 35 (Spain), CAC-40 (France), DAX-30 (Germany) and AEX-25 (Netherlands). A bibliometric method was used to obtain keywords related to corporate philanthropy in literature, while a qualitative content analysis was undertaken to obtain specific philanthropy-related words from company annual reports. 19 groups of words (codes) were defined, indicating the terms used by companies to express corporate philanthropy and community involvement, the forms they use to express such involvement, and the formulas chosen to channel their aid. The word analysis also gave information about the stakeholders that companies take into account when they become involved in community issues. Different hypotheses were stated to determine whether the use of words was related to country, firm size (revenues and employees) or industry. The use of probit regression also allowed us to obtain combinations of these variables that explained the probability of using every term together but not separately. The results indicated that the variables which most affected philanthropic codes were country and revenues. Conversely, the variables which least influenced philanthropic codes were number of employees and industry.

Keywords: Bibliometrics; Content analysis; Corporate philanthropy; Involvement in the community; Listed companies (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s11135-015-0287-9

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