Qualitative analysis of feminine morality and visible personality characteristics among young adults

Aisha Jalil (), Qaisar Khalid Mahmood (), Ahmed Usman () and Akhlaq Ahmad ()
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Aisha Jalil: University of Lahore
Qaisar Khalid Mahmood: International Islamic University
Ahmed Usman: University of the Punjab
Akhlaq Ahmad: International Islamic University

Quality & Quantity: International Journal of Methodology, 2020, vol. 54, issue 3, No 8, 887-902

Abstract: Abstract This article documents the perceptions and judgments of youth about character of female as ‘good’ or ‘bad’, based on her visible personality characteristics. A qualitative study is carried out among the undergraduate students in two public sector universities. This study highlights contextual factors linked with the choice of clothing and quality of physical appearance among young girls. The judgments about a girl’s character are based on immediate, apparent personality characteristics. This study found that there are two contrasting categories of clothing and visible personality associated with positive and negative feminine morality. Certain expectations are also found to be associated with the attire of young women in Pakistani society which restricts their individual choices. Pakistani and Britain national boys judged girl’s character as immoral or bad based on cosmetics usage, fashion-ability, body exposedness, physical attractiveness, friendliness, bold temperament, and easiness while interaction with boys.

Keywords: Personality characteristics; Feminine morality; Clothing choices; Pakistan; University students (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:qualqt:v:54:y:2020:i:3:d:10.1007_s11135-020-00964-0

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DOI: 10.1007/s11135-020-00964-0

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