Tourism satisfaction and perspectives: an exploratory study in Italy

Flavio Boccia (), Roberta Di Gennaro (), Pasquale Sarnacchiaro () and Virginia Sarno ()
Additional contact information
Flavio Boccia: “Parthenope” University of Naples
Roberta Di Gennaro: “Parthenope” University of Naples
Pasquale Sarnacchiaro: “Unitelma Sapienza” University of Rome
Virginia Sarno: “Parthenope” University of Naples

Quality & Quantity: International Journal of Methodology, 2020, vol. 54, issue 5, No 12, 1565-1576

Abstract: Abstract The aim of the paper is to analyze the specific features of tourism in Italy through tourists’ behaviour and satisfaction level and to individuate future perspectives. A representative sample was analyzed through factor and cluster analysis to interpret the factors that affect the touristic performance according to specific indicators, which affect tourists’ features and their tourism expectation. The findings show three segmented customer’s groups with different levels of desire, satisfaction and perceived happiness and identify also synergistically strategic actions to revitalize tourism in the considered region. The research is the first of this kind in the area and a base for further studies.

Keywords: Cluster analysis; Customer; Factor analysis; Opportunity; Strategy (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s11135-019-00907-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:qualqt:v:54:y:2020:i:5:d:10.1007_s11135-019-00907-4

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/11135

DOI: 10.1007/s11135-019-00907-4

Access Statistics for this article

Quality & Quantity: International Journal of Methodology is currently edited by Vittorio Capecchi

More articles in Quality & Quantity: International Journal of Methodology from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().