Validation of an instrument for measuring the competitiveness of tourism service enterprises: the case of Mexico and Peru

Delfino Vargas-Chanes (), José Carlos González-Núñez () and Liliana Raquel Ruiz-Fuentes ()
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Delfino Vargas-Chanes: Universidad Nacional Autónoma de México (UNAM) – PUED
José Carlos González-Núñez: Universidad Anáhuac México, Campus Sur – Negocios
Liliana Raquel Ruiz-Fuentes: Universidad del Valle de México – Negocios

Quality & Quantity: International Journal of Methodology, 2024, vol. 58, issue 4, No 31, 3769-3790

Abstract: Abstract The objective of the present work is to develop the validation process of a new instrument for measuring the competitiveness of tourism service companies (MCTE). The instrument consists of seven dimensions: Characteristics and tourism vocation, Routine and process management, Continuous improvement management, Human capital management, Market-customer management, Opportunity for Social Impact and development, and Evaluation of benefits. It can be used as an input to be applied at the national level in Mexico and Latin America. The validity of the instrument was conducted using Confirmatory Factor Analysis and Markov Chain Monte Carlo simulation, thus providing greater certainty about the usefulness of the MCTE in different sizes and types of companies. Respondents were directives of 267 enterprises based in México and Perú, mainly hotels, restaurants and tour operators. Results confirm the validity and reliability of the proposed instrument and thus support the proposed theoretical model. In conclusion in the digital era, when data becomes so important for knowledge and development, tourism enterprises in México and Perú, are still in a wide variety of development stages and without the habit to gather and share competitiveness information. The proposed measurement instrument might be helpful to do so.

Keywords: Competitiveness; Tourism enterprises; Validity; Reliability; Measurement instrument; CFA; Monte Carlo simulation (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s11135-023-01817-2

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