Spotlighting recruitments: is AI dominating human resource practices? Qualitative research using NVIVO

Pallavi Pandey (), Avichal Sharma (), Saket Jeswani (), Deepti Sharma () and Ashulekha Gupta ()
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Pallavi Pandey: CHRIST (Deemed to Be University), Pune-Lavasa Campus
Avichal Sharma: CHRIST (Deemed to Be University), Pune-Lavasa Campus
Saket Jeswani: Kalinga University
Deepti Sharma: OP Jindal University
Ashulekha Gupta: Graphic Era (Deemed to Be University)

Quality & Quantity: International Journal of Methodology, 2025, vol. 59, issue 2, No 19, 1209-1228

Abstract: Abstract Technology enriches and empowers organizations, making them more competitive and profitable. Any organization function is now technology-driven, helping to make faster and better decisions. Human resource management practices are also automated nowadays. Artificial Intelligence (AI) has gained enough importance in the recruitment process. Most of the literature emphasizes the use of technology and AI in establishing an effective and efficient recruitment process; however, the dominance of AI arouses the need to cast light upon the imbalance created after Al implementation. This study focuses on identifying the adverse impact of automated recruitment processes, which, due to a lack of human consciousness and intelligence, may sometimes not find the right candidate for the vacant position. Thus, a qualitative study was conducted to check the need for a balance of collaboration between humans and AI in recruitment. Primary data was collected through structured interviews with 21 HR professionals of IT companies in India implementing AI in their recruitment process. The findings highlight the positive impact of AI tools on recruitment efficiency but raise concerns about the loss of human connection, the potential misuse of AI, and the need for balanced decision-making in the hiring process. Based on the study's findings, it is recommended that a framework that combines humans and AI can be created. This study enables organizations to develop a customized recruitment process aligned with their vision, optimizing the use of AI and human intelligence to improve procedures and understand the impact of AI on hiring.

Keywords: Recruitment; NVivo; Artificial intelligence; Human resource management; Technology (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11135-025-02062-5

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