Why are Websites co-linked? The case of Canadian universities

Liwen Vaughan (), Margaret E. I. Kipp and Yijun Gao
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Liwen Vaughan: University of Western Ontario
Margaret E. I. Kipp: University of Western Ontario
Yijun Gao: University of Western Ontario

Scientometrics, 2007, vol. 72, issue 1, No 6, 92 pages

Abstract: Abstract This study examined why Websites were co-linked using Canadian university Websites as the test set. Pages that co-linked to these university Websites were located using Yahool. A random sample of 859 co-linking pages (the page that initiated the co-link) was retrieved and the contents of the page, as well as the context of the link, were manually examined to record the following variables: language, country, type of Website, and the reasons for co-linking. The study found that in over 94% of cases, the two co-linked universities were related academically; many of these cases (38%) showed a relationship specifically in teaching or research. This confirms results, from previous quantitative studies, that Web co-links can be a measure of the similarity or relatedness of sites being co-linked and that Web co-link analysis can thus be used to study relationships among linked Websites.

Date: 2007
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DOI: 10.1007/s11192-007-1707-y

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