Timingstrategien — Zeitoptimale Ausgestaltung von Produktentwicklungsbeginn und Markteintritt

Wolfgang Buchholz
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Wolfgang Buchholz: Projektteam PEP-I. T.

Schmalenbach Journal of Business Research, 1998, vol. 50, issue 1, 21-40

Abstract: Summary Today one important success factor in new product development is time. This paper considers the timing of the limiting dates in new product development, namely beginning and end of the process. First, development process triggering and market launch of the product are discussed as individual timing problems. Then an integrated approach combining the two points of time is derived. The resulting combined timing strategies reveal new strategic options which should be considered when designing the new product development process.

Date: 1998
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DOI: 10.1007/BF03371488

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