Unterstützung von verbundorientierten Sortimentsentscheidungen durch eine Sortimentserfolgsrechnung

Peter Recht and Stefan Zeisel
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Peter Recht: Universität Dortmund
Stefan Zeisel: Universität Dortmund

Schmalenbach Journal of Business Research, 1998, vol. 50, issue 5, 462-478

Abstract: Summary In order to meet the consumer-needs and to improve their efficiency, many manufacturers of consumer goods and retailers are concerned with new management techniques, such as the Efficient Consumer Response and category-management. In this paper it is argued by means of four theses that new performance ratios, that take the interdependencies within an assortment into account, form a crucial basis for a successful introduction of these techniques. An accounting system for assortments that supports the decision of selecting the best set of products or services conSidering interdependencies is presented. Moreover, the implementation of these new performance indicators is shown for the elimination decision of products.

Date: 1998
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DOI: 10.1007/BF03371516

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