Wettbewerbssituationsanalyse von Online-Diensteanbietern

Torsten J. Gerpott and Bertold Heil
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Torsten J. Gerpott: Gerhard-Mercator-Universität Duisburg
Bertold Heil: Gerhard-Mercator-Universität Duisburg

Schmalenbach Journal of Business Research, 1998, vol. 50, issue 7, 725-746

Abstract: Summary Due to the extraordinary growth of the number of companies and households using the world wide web (WWW) part of the internet for business and private purposes, online Service companies face the problem that their subscriber and Contents provider bases may erode at least in the long run. Consequently, online service companies need a thorough understanding of their strengths and weak-nesses relative to WWW-based offerings of enhanced telecommunication Services. Therefore, the present investigation compares the strengths and weaknesses of the Provision of electronic Information, transaction and storage Services by online companies on the one hand against the WWW-based “production” of such Services without any intermediaries on the other hand. The analysis indicates that — both from the perspective of the end users and of the corporations intending to use electronic media as a new distribution Channel — online service companies possess only one clear long-term comparative strength against WWW-based offerings: This strength is their ability to act as an Organizer of efficient electronic market places which entail transaction cost reductions for companies looking for new avenues to reach customers and for consumers looking for possibilities to increase market transparency and Shopping convenience.

Date: 1998
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DOI: 10.1007/BF03371530

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