Möglichkeiten und Grenzen ökonomischer Positionierungsmodelle

Stefan Roth
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Stefan Roth: Fachbereich Wirtschaftswissenschaften, Seminar für Handelsbetriebslehre

Schmalenbach Journal of Business Research, 1999, vol. 51, issue 3, 243-266

Abstract: Summary A review of economic literature concerned with positioning shows that the respective models have developed from two theoretical roots: microeconomic theory and marketing science. This paper examines the possibilities and limitations of a class of models originating from {itHotelling} (1929). In a generalized model the consequences of different costumer distributions are investigated. The existence and properties of subgame perfect equilibrium depend on two main factors: The {itdemand effect} which results from the shape of costumer distribution and the {itprice effect} which reflects the effect of competitors’ relative positions.

Date: 1999
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DOI: 10.1007/BF03371565

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