Kooperative Formen der Auslandsmarktbearbeitung

Ehrenfried Pausenberger and Ralf Nöcker
Additional contact information
Ehrenfried Pausenberger: Justus-Liebig-Universität Gießen
Ralf Nöcker: Justus-Liebig-Universität Gießen

Schmalenbach Journal of Business Research, 2000, vol. 52, issue 4, 393-412

Abstract: Summary Cooperations, especially strategic alliances and joint ventures, are popular modes of entry into a foreign market. This paper deals with the several types of international cooperations and their management. It records and reports the results of a field study of 24 multinational companies, of which 19 are members of the Arbeitskreis “Organisation und Führung international tätiger Unternehmen” der Schmalenbach-Gesellschaft für Betriebswirtschaft e. V. The study shows that the selection of the right partner who shares the firm’s vision for the purpose of the alliance and is unlikely to opportunistically exploit the alliance for its own ends is one of the keys to making a cooperation successful.

Date: 2000
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/BF03372623 Abstract (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sjobre:v:52:y:2000:i:4:d:10.1007_bf03372623

Ordering information: This journal article can be ordered from
https://www.springer.com/journal/41471

DOI: 10.1007/BF03372623

Access Statistics for this article

More articles in Schmalenbach Journal of Business Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().