Standardisierungsstrategien: Eine erweiterte Betrachtung des Wettbewerbs auf Netzeffektmärkten

Frank Borowicz () and Ewald Scherm
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Frank Borowicz: FernUniversität in Hagen
Ewald Scherm: FernUniversität in Hagen

Schmalenbach Journal of Business Research, 2001, vol. 53, issue 4, 391-416

Abstract: Summary Compatibility standards have the power to change industry structure and help to establish new markets. Yet this high strategic relevance is not very well reflected in business literature. Therefore this paper deals with standardization strategies which are competitive strategies specifically designed for markets with network effects. Both, market or de-facto-standards and committee standards will be looked at. In order to analyse for which markets standardization strategies are useful, the concept of network effects, which has its origins in economics, will be developed further.

Keywords: L10; M10; O32 (search for similar items in EconPapers)
Date: 2001
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DOI: 10.1007/BF03372653

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