Adoption innovativer Telekommunikationsdienste

Manfred Krafft () and Thorsten Litfin ()
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Manfred Krafft: WHU Koblenz
Thorsten Litfin: Simon • Kucher & Partners Strategy & Marketing Consultants GmbH

Schmalenbach Journal of Business Research, 2002, vol. 54, issue 1, 64-83

Abstract: Summary Recent innovations in telecommunication comprise products and services such as ISDN, DSL, or the UMTS standard for mobile phones. Such innovations seemingly offer opportunities for tremendous revenues and earnings. However, it is questionable whether many customers will adopt the innovations and whether profitable business plans can be developed. The so-called Rogers criteria may help to understand the phenomenon of adoption or non-adoption of new telecommunication services. Using primary data from telephone interviews with more than 1,000 households, Krafft and Litfin test whether these criteria can be applied to the issue of adoption of innovative telecommunication services. After having validated 9 factors by confirmatory factor analysis, the authors introduce Jöreskog’s simultaneous factor analysis as a means to test whether the factor loadings are different due to randon (within adopters and non-adopters) or due to systematic differences across adopters and non-adopters. Krafft and Litfin find significant differences between adopters and non-adopters which they attribute to varying perceptions, experiences and preferences across these two groups.

Date: 2002
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DOI: 10.1007/BF03372675

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