Markentreue und Kaufintervalle bei langlebigen Konsumgütern

Heribert Gierl, Roland Helm and Stefan Stumpp
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Heribert Gierl: Universität Augsburg
Roland Helm: Friedrich-Schiller-Universität Jena
Stefan Stumpp: NFO Infratest Automotive (Germany)

Schmalenbach Journal of Business Research, 2002, vol. 54, issue 3, 215-232

Abstract: Summary Customer satisfaction, loyalty, variety seeking, and approval motives are often analyzed in consumer research. In this article the authors examine the relationships between these concepts. In the area of consumer durables variety seeking and the need for social recognition can be satisfied either by brand switching or by an early product replacement. The authors also try to identify variables which may explain why customers switch or chose early replacements. In an empirical study the authors analyze the moderating role of customer satisfaction and social brand confirmation.

Keywords: M31 (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/BF03372676

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