Strategien von Standardsoftware-Anbietern: Eine Analyse auf der Basis von Netzeffekten

Peter Buxmann ()
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Peter Buxmann: Technische Universität Freiberg

Schmalenbach Journal of Business Research, 2002, vol. 54, issue 5, 442-457

Abstract: Summary This paper examines strategies of standard software vendors, in view of the existence of network effects on standard software markets. In particular, we analyze if and under which conditions penetration pricing can be considered as a promising strategy. Our work is based on a simulation model, which provides the opportunity to examine the impact of alternative pricing strategies on the distribution of software systems. Furthermore, the paper provides some empirical results.

Keywords: L11; L86; M21; O14 (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sjobre:v:54:y:2002:i:5:d:10.1007_bf03376987

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DOI: 10.1007/BF03376987

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