Strategische Erfolgsfaktoren in der Internetökonomie

Bernd W. Wirtz (), Torsten Olderog () and Joachim Schwarz
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Bernd W. Wirtz: Universität Witten/Herdecke

Schmalenbach Journal of Business Research, 2003, vol. 55, issue 1, 60-77

Abstract: Summary Considering the changes initiated by the development of the internet and the internet economy, this article focusses on both the companies’ success and its critical success factors for the internet economy. For the derivation of the success, a system of companies’ goals, appropriate for the internet economy, is discussed. Drawing the internet economy initiated changes into account, marketing, research & development and organisation intensity are identified as critical success factors and related to the companies’ success. These relationships are empirically verified with a sample of American internet economy companies, with implications for further scientific research.

Keywords: L11; L86; M13; M30; goals of companies; increasing returns; internet economy; nonparametric covariance analysis; Internetökonomie; nichtparametrische Kovarianzanalyse; Unternehmensziele (search for similar items in EconPapers)
Date: 2003
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DOI: 10.1007/BF03372699

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