Erfolgsauswirkungen der marktorientierten Gestaltung des Personalmanagements

Ruth Stock ()
Additional contact information
Ruth Stock: Universität Karlsruhe

Schmalenbach Journal of Business Research, 2004, vol. 56, issue 3, 237-258

Abstract: Summary A lot of research has analyzed how companies can enhance their market and customer orientation through adapting organizational structures and systems. The question how the design of the human resources management systems can affect the market orientation and consequently the market performance of the company has been neglected in previous research. This paper develops a conceptualization and operationalization of the market orientation of a company’s human resources management systems. Hypotheses concerning the impact of such a design of human resources management systems on market performance are developed. Within an empirical study across several industries it is demonstrated that market performance is significantly affected by the market oriented design of the human resources management systems. It is also shown that customer-related complexity moderates the link in the sense that the performance effect of market orientation of human resources management is especially strong in the case of high customer related complexity.

Keywords: M12; M31; M5; Market Oriented Human Resource Management; Market Oriented Management; Organizational Performance; Resource-Based View; Marktorientiertes Personalmanagement; Marktorientierte Unternehmensführung; Ressourcenbasierter Ansatz; Unternehmenserfolg (search for similar items in EconPapers)
Date: 2004
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/BF03372736 Abstract (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sjobre:v:56:y:2004:i:3:d:10.1007_bf03372736

Ordering information: This journal article can be ordered from
https://www.springer.com/journal/41471

DOI: 10.1007/BF03372736

Access Statistics for this article

More articles in Schmalenbach Journal of Business Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().