Pivot to Persevere: Temporary Pivots as a Response to Exogenous Shocks

Clara Scheve (), Markus Reihlen () and Thomas Gegenhuber ()
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Clara Scheve: Leuphana University Lüneburg
Markus Reihlen: Leuphana University Lüneburg
Thomas Gegenhuber: Johannes Kepler University Linz

Schmalenbach Journal of Business Research, 2024, vol. 76, issue 1, 113-149

Abstract: Abstract Despite much progress in the research on pivots as a response to crisis, the nature of temporary pivots remains unclear. This article investigates how a venture responded to the challenges of the COVID-19 pandemic by performing a temporary pivot. Drawing on an inductive, longitudinal case study of the fast-growing young venture “Gazelle,” we developed a process model of temporary pivots that encompasses three phases: what evokes a temporary pivot; how it is enacted; and what effects it has on the venture. Our findings suggest that temporary pivots require effectual decision-making and the reversibility of changes made. Our research contributes to the growing literature on pivoting by conceptualizing the temporary pivot as a short-term entrepreneurial response to exogenous shocks and part of a long-term strategy of perseverance.

Keywords: Temporary pivot; Exploratory perseverance; Crisis response; Exogenous shock (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s41471-023-00177-9

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