How to Harness the Potential of User-Generated Content for Management Decisions

Raoul V. Kübler (), Alexa Burmester, Friederike Paetz and Martin Klarmann
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Raoul V. Kübler: ESSEC Business School
Alexa Burmester: Kühne Logistics University
Friederike Paetz: Hochschule Anhalt
Martin Klarmann: Karlsruhe Institute of Technology

Schmalenbach Journal of Business Research, 2025, vol. 77, issue 3, 407-418

Date: 2025
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DOI: 10.1007/s41471-025-00226-5

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