Understanding the influence of emotion on both time and money: applying the broaden and build theory

Shane Enete (), Martin Seay (), Sarah Asebedo (), David Wang () and Megan McCoy ()
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Shane Enete: Biola University
Martin Seay: Kansas State University
Sarah Asebedo: Texas Tech University
David Wang: Biola University
Megan McCoy: Kansas State University

SN Business & Economics, 2022, vol. 2, issue 5, 1-24

Abstract: Abstract The broaden and build theory informed our hypothesis that emotions are associated with both financial time horizon and financial resources. Using an Amazon MTurk convenience sample of 993 US adults, emotions were found to predict financial resources indirectly through financial time horizon. These results provide evidence that researchers can more effectively predict the financial resources of consumers by assessing their emotions and financial time horizon. In addition, the results of this paper provide a foundation for the development of consumer interventions that use financial time horizon as a mechanism to strengthen the relationship between the emotions and financial resources of consumers indirectly.

Keywords: Emotions; Consumer behavior; Broaden and build theory; PPI; Financial resources; Financial behavior (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s43546-022-00205-6

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