E-commerce Personalized Recommendations: a Deep Neural Collaborative Filtering Approach

Fayçal Messaoudi and Manal Loukili ()
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Fayçal Messaoudi: Sidi Mohamed Ben Abdellah University
Manal Loukili: National School of Applied Sciences, Sidi Mohamed Ben Abdellah University

SN Operations Research Forum, 2024, vol. 5, issue 1, 1-25

Abstract: Abstract In the ever-evolving landscape of e-commerce, personalized product recommendations have emerged as a critical tool for optimizing the shopping experience and driving sales growth. This study presents a comprehensive exploration and implementation of a deep neural collaborative filtering recommendation system, aimed at fine-tuning product recommendations to meet user preferences. Our results showcase the effectiveness of the model with a precision of 0.85, indicating its ability to provide relevant suggestions, a recall score of 0.78, demonstrating successful item retrieval, and a click-through rate of 0.12, emphasizing user engagement with recommended products. While recognizing limitations related to data quality and scalability, this research highlights the potential for data-driven, machine learning-powered recommendation systems to revolutionize the e-commerce landscape. In an ever-competitive digital marketplace, advanced recommendation systems are poised to be pivotal in enhancing the shopping experience and sustaining sales growth.

Keywords: Machine learning; E-commerce; Recommender system; Deep learning; Collaborative filtering (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s43069-023-00286-5

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