Linking Advertising, Materialism, and Life Satisfaction

M. Sirgy (), Eda Gurel-Atay (), Dave Webb (), Muris Cicic (), Melika Husic (), Ahmet Ekici (), Andreas Herrmann (), Ibrahim Hegazy (), Dong-Jin Lee () and J. Johar ()

Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, 2012, vol. 107, issue 1, 79-101

Keywords: Materialism; Television viewership; Materialistic advertising; Evaluation of standard of living; Life satisfaction (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (10)

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DOI: 10.1007/s11205-011-9829-2

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