What is Consumer Well-Being to Asians?

Siew Leong, Swee Ang (), Joseph Cote, Yih Lee and Michael Houston

Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, 2016, vol. 126, issue 2, 777-793

Abstract: This article explores the underlying dimensions of consumer well-being from 2013 adults representing the major cities in two emerging countries, China and India; and three developed countries, Japan Korea, and Singapore. The analyses reveal that well-being dimension importance varies across respondents. For example, Market Mavens valued acquisition, image, and consumption dimensions while Social Shoppers value the personal interactions associated with consumer well-being. These groups exist in all five countries, suggesting that macro measures of consumer well-being may mask meaningful differences. Our results suggest that consumer well-being measures need to be modified to account for individual differences. Copyright Springer Science+Business Media Dordrecht 2016

Keywords: Asia; Consumer well-being; Segmentation (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:soinre:v:126:y:2016:i:2:p:777-793

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DOI: 10.1007/s11205-015-0902-0

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