Conceptualizing sustainability from a consumer perspective

Konzeptionalisierung der Nachhaltigkeit aus der Konsumentensicht

Tom Joerß (), Payam Akbar (), Robert Mai () and Stefan Hoffmann ()
Additional contact information
Tom Joerß: Kiel University
Payam Akbar: Kiel University
Robert Mai: Grenoble Ecole de Management
Stefan Hoffmann: Kiel University

Sustainability Nexus Forum, 2017, vol. 25, issue 1, No 3, 15-23

Abstract: Abstract This qualitative study explores consumers’ understanding of sustainability in the food sector. The paper identifies different mental structures of the concept (nominal, ordinal, cluster, hierarchy) and taps into the underlying motivation and goals driving evaluations of sustainability. Diese qualitative Studie untersucht das Verständnis der Verbraucher für Nachhaltigkeit im Lebensmittelbereich. Der Artikel identifiziert verschiedene mentale Strukturen, wie das Konzept verankert ist (nominal, ordinal, Cluster, hierarchisch) und beleuchtet die zugrundeliegenden Motive und Ziele, welche die Bewertungen der Nachhaltigkeit bestimmen.

Keywords: Sustainability; Sustainable Consumption; Corporate Social Responsibility; Qualitative Interviews; Values; Nachhaltigkeit; Nachhaltiger Konsum; Corporate Social Responsibility; Qualitative Interviews; Werte (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s00550-017-0452-9

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