Self-service innovativeness scale: introduction, development, and validation of scale

Arun Kumar Kaushik () and Zillur Rahman ()
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Arun Kumar Kaushik: Indian Institute of Technology, Roorkee
Zillur Rahman: Indian Institute of Technology, Roorkee

Service Business, 2016, vol. 10, issue 4, No 6, 799-822

Abstract: Abstract Consumer innovativeness is a central variable in innovation diffusion and adoption literature. The foremost challenge confronted by investigators involved in innovation diffusion and adoption research is the problem of measuring the innovativeness construct. Furthermore, a scale measuring innovativeness towards self-service technologies (SSTs) adoption is required as SSTs have grown considerably in the last few decades. To this end, this study develops and validates a self-service innovativeness (SSI) scale applicable across a variety of SSTs. The study presents a series of six distinct phases describing the development and validation of a six-item, self-report scale. The innovativeness scale has been validated in different contexts, allowing comparisons across distinct samples (i.e., student vs. non-student sample) and different industries (i.e., retail and hospitality industries). The SSI scale presented in this paper is short, valid, reliable, and easy to administer in service domains.

Keywords: Consumer innovativeness (CI); Self-service technologies (SSTs); Self-service innovativeness (SSI) scale (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s11628-015-0291-0

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