Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective

Che-Jen Su (), Anne-Marie Lebrun (), Patrick Bouchet (), Jun-Ren Wang (), Nicolas Lorgnier () and Jin-Hsing Yang ()
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Che-Jen Su: Fu Jen Catholic University
Anne-Marie Lebrun: UFR STAPS, University of Burgundy
Patrick Bouchet: UFR STAPS, University of Burgundy
Jun-Ren Wang: National Taiwan Sport University
Nicolas Lorgnier: Master of Sport Administration
Jin-Hsing Yang: National Taiwan University of Science and Technology

Service Business, 2016, vol. 10, issue 4, No 7, 823-846

Abstract: Abstract We draw theoretical support from the concept of customer participation and cognitive dissonance theory to investigate the moderating effects of the preference-related belief of nature-based tourists, that is, the New Environmental Paradigm (NEP), on relationships between tourist experiential components and outcomes. The responses of 500 visitors to the Yangmingshan National Park, Taiwan indicate that actively participative experiences (APEs)—that is, education and escapism—are more positively related than passively participative experiences (PPEs)—that is, entertainment and esthetics—to pleasure and memorability. Furthermore, tourists’ NEP appears to reinforce the effects of APEs and to weaken the effects of PPEs. We also found that tourists’ NEP has a stronger reinforcing effect than a weakening effect. Our study contributes further evidence to current insights into the importance of tourists’ participation in co-creating value of tourist experiences.

Keywords: Cognitive dissonance; Customer participation; New environmental paradigm (NEP); Value co-creation (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (7)

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DOI: 10.1007/s11628-015-0292-z

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