Designing a tool for service-dominant strategies using action design research
Egon Lüftenegger (),
Marco Comuzzi () and
Paul W. P. J. Grefen ()
Additional contact information
Egon Lüftenegger: Eindhoven University of Technology
Marco Comuzzi: City University London
Paul W. P. J. Grefen: Eindhoven University of Technology
Service Business, 2017, vol. 11, issue 1, 161-189
Abstract Both academic research and industrial practice recognize difficulties in translating the principles of service-dominant (S-D) business logic into actionable insights for practitioners, particularly when considering S-D logic at the strategic level. To address this problem, this paper focuses on the conceptualization, formulation, and communication of an S-D business strategy. From the theoretical standpoint, we conceptualize the elements of an S-D strategy by filtering the scattered literature about S-D strategy and business models through the lenses of traditional views of business strategy. From the practical standpoint, we develop a tool embedding our conceptual development to support practitioners in the formulation and communication of S-D strategy. While traditional strategy tools take a value chain perspective, our tool helps to position the focal organization at the center of a complex ecosystem of partners who are co-creating value. Following the principles of action design research, the tool is developed and evaluated in close collaboration with practice in a case study in the financial services industry. Consequently, this paper contributes both to the conceptual and the practical operationalization of S-D logic at the strategic level.
Keywords: Service-dominant business; Action design research; Management tool; Strategy (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s11628-015-0297-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:svcbiz:v:11:y:2017:i:1:d:10.1007_s11628-015-0297-7
Ordering information: This journal article can be ordered from
Access Statistics for this article
Service Business is currently edited by S.M. Lee and J. Millet Roig
More articles in Service Business from Springer, Pan-Pacific Business Association
Bibliographic data for series maintained by Sonal Shukla ().