Development of a scale to measure the quality of mobile location-based services

Jun-Yeon Heo and Kwang-Jae Kim ()
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Jun-Yeon Heo: Pohang University of Science and Technology (POSTECH)
Kwang-Jae Kim: Pohang University of Science and Technology (POSTECH)

Service Business, 2017, vol. 11, issue 1, No 7, 159 pages

Abstract: Abstract Mobile location-based service (m-LBS) presents attractive business opportunities for various companies. Recent improvements of technologies have resulted in a dramatic growth of m-LBSs. However, development of scales for evaluating the m-LBS quality has scarcely been addressed. This study aims to develop a new scale applicable to evaluating m-LBS quality. The scale was qualitatively designed at first, and the designed scale was assessed with a total number of 281 responded survey data. As a result, an m-LBS quality scale was developed, which consists of 9 quality dimensions and 29 measurement items. The distinctive characteristic of m-LBS is captured by a newly defined dimension called “localization” and its three measurement items (namely organization, update, and inclusiveness). The proposed scale was shown to be statistically reliable and valid. The results of this study would significantly contribute to providing a valid scale for use in measuring the m-LBS quality.

Keywords: Mobile location-based service (m-LBS); m-LBS quality; Service quality; Quality scale (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s11628-016-0305-6

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