Value-in-context in crowdfunding ecosystems: how context frames value co-creation

María José Quero (), Rafael Ventura and Carol Kelleher
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María José Quero: University of Malaga
Rafael Ventura: University of Malaga
Carol Kelleher: University College Cork

Service Business, 2017, vol. 11, issue 2, No 8, 405-425

Abstract: Abstract The aim of this paper is to analyse the phenomenon of crowdfunding and determine whether it can be considered a service ecosystem, where the context frames innovation through value co-creation. A qualitative, multiple case study approach is used to analyse three platforms and six initiatives in the Spanish arts sector. The findings reveal that crowdfunding can be considered an ecosystem where value-in-context frames seven types of value co-creation, offering a contribution both to ecosystem theory and to the field of co-creation.

Keywords: Service ecosystems; Network; Crowdfunding; Service-dominant logic; Co-creation (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s11628-016-0314-5

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