Could consumer choice be influenced by intertemporal factors? a study of consumer behavior in the Chinese theme park “S” in Chengdu

Zhenzhong Guan (), Na Zhao () and Panpan Hao ()
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Zhenzhong Guan: SouthWest JiaoTong University
Na Zhao: SouthWest JiaoTong University
Panpan Hao: SouthWest JiaoTong University

Service Business, 2017, vol. 11, issue 4, No 3, 766 pages

Abstract: Abstract Experiments in this paper, which differ from virtual scenarios, are based on existing problems in the S amusement park. This paper also combines subjective and objective factors, time descriptions, and individual traits’ characterizations that are simultaneously controlled under different frames. Results indicate that time descriptions influence participants’ intertemporal choices whether presented in a positive or in a negative frame. The discounting rate under the “date” description is lower than that under the “days” description. The interaction of frame, time description, and the task difficulty is not significant, but the interaction of frame, time description, and self-control is significant.

Keywords: Intertemporal choice; Time description; Goal framing; Self-control (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/s11628-016-0327-0

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