Antecedents of customer participation in business ecosystems: evidence of customers’ psychological ownership in Facebook

Jaehun Joo () and Azizbek Marakhimov ()
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Jaehun Joo: College of Business Administration Dongguk University-Gyeongju
Azizbek Marakhimov: Dongguk University-Gyeongju

Service Business, 2018, vol. 12, issue 1, No 1, 23 pages

Abstract: Abstract Customers can influence the health of business ecosystem through their participation. What are the determinants of customer participation at the business ecosystem level? This study addresses this question by proposing a research model integrating the organizational socialization of customers, customer participation, and psychological ownership. It proposes customers’ psychological ownership as an antecedent of their participation in the business ecosystem. No study to date has empirically examined customer participation in business ecosystems. This study tests the hypotheses based on online survey data from 397 Facebook users. The results show that psychological ownership is a significant determinant of customer participation in the business ecosystem via word-of-mouth (WOM) and boycott intention. The result of our study also indicates that customer socialization significantly affects customer participation in the individual firm, which in turn leads to an increased psychological ownership. This study (a) broadens the concept of customer participation by examining it via the business ecosystem lens and (b) highlights WOM and boycott activities as examples of customer participation at the business ecosystem level.

Keywords: Business ecosystem; Customer participation; Psychological ownership; Boycott; Facebook (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (7)

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DOI: 10.1007/s11628-017-0335-8

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