Quality management as a driver of innovation in the service industry
Tomás Félix González-Cruz (),
Norat Roig-Tierno () and
Dolores Botella-Carrubí ()
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Tomás Félix González-Cruz: Universitat de València
Norat Roig-Tierno: ESIC Business & Marketing School
Dolores Botella-Carrubí: Catholic University of Valencia ‘San Vicente Martir’
Service Business, 2018, vol. 12, issue 3, 505-524
Abstract This study identifies the combination of factors that lead to quality management reinforcing innovation capability as an organization’s strength. The results from 133 Spanish service organizations show that competitive strategy, manager’s motivation to adopt quality management, and customer orientation are the key factors that explain the presence of innovation capability as a firm’s strength. As some pioneering research points out, the impact of quality management on innovation depends mainly on managers’ interpretation of this management philosophy. When quality management focuses on discovering new customer needs and even new markets, it contributes to strengthen the organization’s innovation capability.
Keywords: Quality management; Service-dominant logic; Demand-side strategy; Value innovation; Innovation capability (search for similar items in EconPapers)
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