A peer-to-peer (P2P) platform business model: the case of Airbnb

Kwang-Ho Lee () and DongHee Kim ()
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Kwang-Ho Lee: Ball State University
DongHee Kim: University of Memphis

Service Business, 2019, vol. 13, issue 4, No 2, 647-669

Abstract: Abstract This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience had significant positive effects on trusting beliefs. Trusting beliefs positively influenced both switching resistance loyalty. Subsequently, switching resistance loyalty positively influenced loyalty to the platform. Theoretical and practical implications of the results are discussed.

Keywords: Peer-to-peer (P2P) platform; Value-creating components; Trusting beliefs; Switching resistance loyalty; Loyalty to the platform (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (11)

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DOI: 10.1007/s11628-019-00399-0

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