Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers

Edward C. S. Ku () and Chun- Der Chen ()
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Edward C. S. Ku: National Kaohsiung University of Hospitality and Tourism
Chun- Der Chen: National Kaohsiung University of Hospitality and Tourism

Service Business, 2020, vol. 14, issue 1, No 2, 23-45

Abstract: Abstract The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses were tested with structural equation modeling. Design credibility encourages passengers to engage in usage of low cost carriers’ apps, and the functional benefits play a role of inducing positive emotions in the usage process of apps. Moreover, low cost carriers’ apps ambient conditions evoke passengers' emotion and in turn create hedonic shopping value; the overall benefit of the low cost carriers’ app will help passengers to increase impulsive purchasing behavior.

Keywords: Mobile apps; Design credibility; Functional benefit; Hedonic shopping value; Impulse buying; Low cost carriers (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s11628-019-00407-3

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