The survival of hotels during the COVID-19 pandemic: a critical case study in Vietnam

Thinh Hoang (), Ngan Tuyet Truong and Tam Nguyen
Additional contact information
Ngan Tuyet Truong: RMIT University

Service Business, 2021, vol. 15, issue 2, No 1, 209-229

Abstract: Abstract The remedies used for the COVID-19 pandemic such as travel restrictions and quarantine have created severe difficulties for the hotel industry. However, there is also a scarcity of effective response strategies for the tourism and hospitality industry. This paper introduces a responding strategy developed by a case hotel in Vietnam to help survive this troubled period. Marketing’s service-dominant logic and Bourdieu’s theoretical framework of habitus, capitals, and field are used to facilitate the analysis of findings. Our empirical analysis further highlights the development of the paid quarantine service in a case hotel, which can help both hotels and authorities in Vietnam to respond effectively to the pandemic.

Keywords: COVID-19; Pandemic; Crisis responses; Quarantine; Resilience; Case study (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://link.springer.com/10.1007/s11628-021-00441-0 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:svcbiz:v:15:y:2021:i:2:d:10.1007_s11628-021-00441-0

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/11628

DOI: 10.1007/s11628-021-00441-0

Access Statistics for this article

Service Business is currently edited by S.M. Lee and J. Millet Roig

More articles in Service Business from Springer, Pan-Pacific Business Association
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().