A systematic process for generating new blockchain-service business model ideas

Young In Koh, Sung H. Han () and Junseong Park
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Young In Koh: Pohang University of Science and Technology
Sung H. Han: Pohang University of Science and Technology
Junseong Park: Pohang University of Science and Technology

Service Business, 2022, vol. 16, issue 1, No 8, 187-209

Abstract: Abstract As is the case with other emerging technologies, commercializing blockchain technology via business models can provide radical opportunities for innovation. Existing studies on blockchain-service businesses lack research on how to develop business model ideas systematically; this study proposes a methodical process for generating these new ideas. Blockchain technology features were organized from the perspective of idea generation and leveraged to solve customer requirements. Through workshops, six business ideas were generated and evaluated by 26 experts. The proposed process proved it could generate innovative and qualitative ideas and could, thus, help business planners who are looking to generate new blockchain-service business model ideas.

Keywords: Blockchain technology; Blockchain-service business; Business model; Idea generation (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s11628-021-00465-6

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