The perceived image of multi-asset tourist destinations: investigating congruence across different content types

Narcís Bassols-Gardella () and Lluís Coromina ()
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Narcís Bassols-Gardella: Universitat Rovira i Virgili

Service Business, 2022, vol. 16, issue 1, No 3, 57-75

Abstract: Abstract Destination image has become a crucial topic in tourism studies. However, research has scarcely considered multiple online content sources when studying the image of destinations. This paper examines different types of user-generated content in order to evaluate whether and how this content reflects the evolution of a destination’s image, and its congruence therein. The research focuses on a multi-asset tourist destination, i.e., one which draws different market segments. The results show a relatively high degree in congruence and evolution of the destination’s attractions, but also questions bits of theories on communication congruence as well as attractions’ evolution theories.

Keywords: Destination image; User-generated content; Multi-asset destinations; Communication congruence; Destination evolution (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s11628-021-00472-7

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