Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic

Joon Woo Yoo, Junsung Park, Jong Ho Lee and Heejun Park ()
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Joon Woo Yoo: Yonsei University
Junsung Park: Yonsei University
Jong Ho Lee: Yonsei University
Heejun Park: Yonsei University

Service Business, 2022, vol. 16, issue 3, No 7, 557-580

Abstract: Abstract The COVID-19 pandemic has caused severe damage to the global tourism industry. However, there is hope that the industry will recover in the near future. This study investigates how the pandemic has affected the peoples’ traveling intention and provide implications for accelerating the recovery of the industry. A PLS-SEM analysis of 382 samples confirms the significant effect of COVID-19 risk perception on travel intention while also highlighting the mediating role of perceived effectiveness of COVID-19 protective measures. The study also concludes that there is a significant difference in the perceived protective measure effectiveness-travel intention relation based on accommodation preference.

Keywords: COVID-19; Policy effectiveness; Social distancing; Accommodation type; Risk perception (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s11628-021-00476-3

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