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Rural tourism networking and covid-19 crisis: a gender perspective

Ana M. Morales-Hernández (), Carlos Fernández-Hernández (), Flora M. Díaz-Pérez () and Carlos G. García-González ()
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Ana M. Morales-Hernández: Universidad de Las Palmas de Gran Canaria
Carlos Fernández-Hernández: Universidad de La Laguna
Flora M. Díaz-Pérez: Universidad de La Laguna
Carlos G. García-González: Universidad de La Laguna

Service Business, 2022, vol. 16, issue 4, No 15, 1137 pages

Abstract: Abstract This paper studies networking in rural tourism from a gender perspective comparing pre and post Covid period. The empirical study consisted of a questionnaire answered by 154 tourism promoters. Results showed a higher percentage of promoters belonging to an association during the Covid-19. There was a link between receiving training and belonging to an association and a significant relationship between participation in associations and receiving public funds, this relationship being found more among male promoters. On the other hand, a higher score was given by women for the advantages of networking, and mainly for the following: ‘Simplifies the management of booking’.

Keywords: Networking; Rural tourism; Gender; Covid-19 crisis; Island of La Palma (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s11628-022-00503-x

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