Applying Industry 4.0 technologies for the sustainability of small service enterprises

Darshan Pandya () and Gopal Kumar ()
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Darshan Pandya: Indian Institute of Management Raipur
Gopal Kumar: Indian Institute of Management Raipur

Service Business, 2023, vol. 17, issue 1, No 3, 37-59

Abstract: Abstract Despite the potential of Industry 4.0 (I4.0) to make micro, small and medium enterprises (MSMEs) sustainable, the managers of service MSMEs find it tough to implement it in their firms. Drawing on the TAM and TAM2, this paper identifies I4.0 technologies (I4T) that help improve the sustainability in service MSMEs in the emerging economy of India. Data from different service MSMEs were collected to assess the importance of I4T. Artificial Intelligence, Big Data Analytics, and Internet of Things emerge as the most important I4T for sustainability. Several managerial implications along with theoretical contributions, limitations, and future research have been discussed.

Keywords: Industry 4.0; Sustainability; Service MSMEs (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s11628-022-00507-7

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