Assessing the intangibles transferred in franchise businesses

Axel Rodríguez (), Vicente Caballer () and Natividad Guadalajara ()

Service Business, 2011, vol. 5, issue 1, 29-46

Abstract: In franchise systems, trade relationships between the franchisor and franchisee to exchange intangible resources for a franchise fee and subsequent payments are set up. This article provides data obtained by personal surveys on the restaurant industry franchise system in Mexico. The brand mark established by an initial investment, the time the franchise has operated, and its capacities to make profit are key factors in this exchange. The franchise size and its belonging to the Mexican Franchise Association are other intangible resources transferred in this relationship. Copyright Springer-Verlag 2011

Keywords: Franchise; Intangible resources; Value; Relationship; Franchise fee; Royalties (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s11628-011-0100-3

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