Systemic Understanding of Coopetitive Behaviour in a Latin American Technological Park
Miguel Afonso Sellitto (),
Guilherme Schreiber Pereira (),
Rafael Marques () and
Daniel Pacheco Lacerda ()
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Miguel Afonso Sellitto: Universidade do Vale do Rio dos Sinos – UNISINOS
Guilherme Schreiber Pereira: Universidade do Vale do Rio dos Sinos – UNISINOS
Rafael Marques: Universidade do Vale do Rio dos Sinos – UNISINOS
Daniel Pacheco Lacerda: Universidade do Vale do Rio dos Sinos – UNISINOS
Systemic Practice and Action Research, 2018, vol. 31, issue 5, No 2, 479-494
Abstract The purpose of this article is to construct a systemic structure to explain the relations subjacent to the coopetitive behaviour observed in a Latin American technological park. The research method is qualitative modelling. The primary research technique is the in-depth interview with park experts. Systemic language organised the speeches. The systemic language uses symbols that represent the elements of a system, such as variables, relations, and feedback loops. Initially, we constructed two essential archetypes that describe how the need for coopetition emerged, triggered by failures in meeting customers´ demands and reduced sales. Then, we built an overall systemic structure relying on the essential archetypes, which explains how the coopetitive strategy emerged in the park. The main conclusion reached by the study is learning and public policies as desirable conditions; failure in meeting customers’ requirements as the trigger; and sustainability, knowledge and resource sharing, mitigation of risks and uncertainties, and increased sales by price reduction, as reinforcing feedback factors. The main contribution of the study is a systemic qualitative model that helps understanding how to implement or manage a coopetitive strategy in a network formed of companies mainly driven by technological factors.
Keywords: Coopetition; Complex adaptive systems; Technological networks; Innovation; Clusters (search for similar items in EconPapers)
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